Brochures have a big impact: Why are paper ads still a marketing tool?

1. Features of paper brochures

Tactile experience: make the brand "touchable"

Digital ads are fleeting, but paper brochures allow people to really touch the brand texture. High-grade paper and special processes (such as hot stamping, UV, embossing) can strengthen the brand's high-end image and leave a deep impression on customers.

Higher memory retention rate

Studies show that the memory of paper media is 70% higher than that of digital ads (Source: Canadian Neuroscience Institute). A beautifully designed brochure can be stored on the customer's desk or in the bag for a long time, and continue to influence the purchase decision.

Precise delivery and reduced interference

Compared with the "information bombardment" of online ads, paper brochures can be accurately delivered to target customers, such as high-end exhibitions, VIP events or direct mail marketing, to ensure that the information reaches the people who are really interested.

Enhance trust

Physical printed materials are more professional than pure digital content, especially in industries such as finance, luxury goods, and real estate. A high-quality brochure can enhance the credibility and authority of the brand.

Complementary with digital marketing

Paper advertising does not exist in isolation. It can be combined with QR codes, AR technology, etc. to guide customers to scan the code to enter the official website or online activities, forming a complete marketing closed loop of "offline → online".

2. Environmental performance of paper brochures

• Selection of environmentally friendly materials: recycled paper and sustainable fibers

Recycled paper utilization: High-quality brochures often use recycled paper, and its raw materials come from waste paper recycling, which reduces dependence on native wood and reduces deforestation pressure. At the same time, energy and water consumption in the production process are lower.

• Green printing process: low pollution and energy-saving technology

Environmentally friendly ink: Use water-based ink or soy ink, which does not contain heavy metals and volatile organic compounds (VOCs), reducing harm to the environment and human body.

Clean production: Optimize equipment energy efficiency in lithography (offset printing) to reduce wastewater and exhaust emissions.

Process simplification: Reduce material waste through reduced-volume design (such as reducing lamination) and digital printing technology.

• Life cycle management: recyclability and degradability

Recycling: Environmentally friendly paper brochures are easy to recycle after being discarded, and some materials can be completely degraded to avoid microplastic pollution.

3. The commercial value of high-quality paper advertising brochures

Enhance brand image and shape high-end cognition

Double impact of touch and vision: High-quality paper (such as art paper, pearl paper, cotton and linen paper) combined with hot stamping, UV, embossing and other processes can enhance the brand's sense of luxury and professionalism, and is suitable for luxury goods, finance, real estate and other industries.

Differentiated competition: In an environment where digital advertising is rampant, a well-designed brochure can make the brand stand out and enhance consumer memory.

Accurately reach target customers and improve conversion rate

Targeted delivery and reduce waste: Accurate distribution through exhibitions, stores, VIP activities or direct mail ensures that brochures reach high-value customers and avoids invalid exposure of online advertising.

Enhance trust: Studies have shown that physical print products are more likely to gain user trust than digital ads, especially for industries that need to build long-term customer relationships.

Extend the communication cycle and continuously influence decision-making

“Retention effect”: A beautiful brochure may be retained by customers for weeks or even months, while digital ads are usually swiped away in seconds.

Scenario-based reading experience: In scenes such as meetings, waiting in a bus, and coffee shops, paper brochures are more likely to be read in depth, which increases the rate of information absorption.